Building a personal brand online is not an easy task. It takes hard work and dedication. I have many friends who are using Facebook to build their brands.
Facebook is one of the platforms that I have used/ I am using to build my writing brand (Leroi et Leritude).
I once told a facebook friend that if I am in a position to choose between hiring his service and that of some other person, I won’t hire him based on his Facebook profile. He was shocked and asked me why.
When all your posts are centered on sex and sexual innuendos and you don’t post regularly about your brand, you won’t be seen as a serious person.
You are rude to people commenting on your posts and if they do not share your opinion, you attack them and also encourage your “fans” to attack them too. No credible organization going through your timeline would want to engage you.
If there is so much negativity on your wall; you are always criticizing, condemning, and picking faults at everything and everybody, no matter how good or skillful you are, you would only be sending out negative vibes to future clients.
However, if you are not offering any service, your Facebook account is not associated with any brand, you are not using your real name, you just want to have fun online, then you are free to run amok on Facebook.
But if you are offering something serious to a target audience, and you have a reputation to protect, you’ve got to be careful about what you allow on your page.
Thank God for privacy settings, you can limit the audience for each post. So you can still post those naughty kinds of stuff. I have a post on Facebook that is visible to only five people; only I and four close friends can view and comment on it.
You do not have to ‘chook’ your mouth into every topic. This could be a very difficult thing to do but you have to learn to control your fingers.
You do not jump into every beef on Facebook.
You do not make posts and upload pictures that you would be ashamed of defending if called upon to do so.
You should not be rude and uncouth.
I had to tell a friend that she was sabotaging her emerging brand by engaging in beefs and fights on Facebook. The satisfaction you get from engaging in and winning a fight online is temporal compared to the damage it does to your brand and credibility in the long run.
Sometime in January, someone had an urgent writing job to do. It was a bit of a technical stuff. She contacted me to do it and paid up-front for it.
At that very moment, I was very much engaged with a project and didn’t have time. So I asked around and was given the name of someone who could execute the work perfectly. So I came on Facebook and searched for the person. I got to the profile of the individual and went through the timeline.
I searched up and down and I didn’t see any single thing that indicated that the fellow was a writer. I was shocked because there is no way any serious writer won’t have at least a sample of his or her work on his/her Facebook page.
I decided to send a friend request to the person thinking that maybe the person set the privacy of some posts to “only friends.”
The person accepted almost immediately and I checked the timeline again. There was no shred of evidence that the fellow was the bad-ass writer that was spoken of in glowing terms and recommended to me.
I didn’t bother messaging the fellow. I simply looked for someone else and gave the job and the money to, and it was delivered.
How can you have a skill/talent/offer a service and you do not reflect it on your Facebook? And you are looking for clients?
My first job after youth service was a writing job. Someone that I never knew was on my friends’ list and I had never interacted with, had been silently reading my stories and following my posts on Facebook for over one year. He simply called me and offered me a job.
If you have any skill, talent or service that you render and you don’t let your friends on social media know about it, you are not doing yourself any good.
Social media gives you visibility. For those of us who write actively on Facebook and blogs, we get referrals. We get freelance jobs and connections across these platforms. So we do not only write for fun.
If you are serious about branding yourself, you’ve got to make sure that your profile info reflects what you do. If not, go and edit it now. Your ‘about me’ section is the second thing people look at when viewing your profile.
And please if you are not a big name offline, ensure you have a picture of your face on your profile, and make sure that you do not exceed the maximum number of friends on Facebook. Always have space to accommodate new people.
Phew! With this post, I have filled up my “good deeds” quota on Facebook for the month of March.
There is a place for consistency, target audience and content….you’ve got to pay me to write about it for you.
Stay woke (shebi that’s the new slang word for being cool?).